Recycle Week 2017

Plastic Bottle Recycling

When it comes to recycling, it’s not always easy to see the bigger picture. We’re all guilty of chucking a couple of bits and pieces into the orange bin then promptly forgetting all about them. Because you never really see where they end up, right?

Actually, that’s not strictly true, because the ‘end result’ of recycling is everywhere you look. The last plastic Coke bottle you drank from could well have been recycled from a rival Pepsi bottle in a former life. Ditto the plastic bag it came in, which was probably recycled from another plastic bag before it.

In fact, even the top you were wearing when you bought the plastic bottle and put it in the plastic bag probably contains plastic fibres – or microfibers – which were made from yet more plastic bottles or bags. And that synthetic top can of course be recycled all over again… Do you see where we’re going with this?

Recycle Week 2017: What Goes Around Comes Around

recycle week 2017 banner

The way recycled items come back into circulation is the theme of Recycle Week 2017, which runs from the 25th September to the 1st October. ‘Recycling – It’s Worth It’ is the overarching message this year, with the strapline ‘what goes around comes around’ to support that idea and show why recycling is worth our time.

If you’ve never heard of it, Recycle Week is basically an annual campaign encouraging all of us to think more about how we recycle. Last year’s Recycle Week was all about the everyday items around the home that many of us forget to recycle. That includes things like bleach and shampoo bottles, fruit punnets and yoghurt pots – all of which end up going into landfill unnecessarily.

And this year’s theme takes the idea a step further, showing how those common items end up coming full-circle, and why recycling actually benefits us in the long-run. 2017 will be Recycle Week’s 14th year, and the hope is that it’ll be bigger and better than the ones before it.



recycle week 2017 logo

25th September 2017: are you ready for Recycle Week?

WRAP, who organise the event, have designed some new graphics for the campaign that illustrate the cycle really clearly. If you’re a business or local authority, you can access them via the WRAP partners resource library, where you’ll also find ideas on how to get involved.

If you’re a school, you can register for the Home Recycling Challenge – the winners will be announced during Recycle Week. Just don’t forget to tag us and use the hashtag #RecycleWeek, because we’d love to see what you get up to.

As for Pure Planet Recycling, we’ll be posting more about Recycle Week 2017 in the run-up to September, so watch this space for updates. In the meantime, here are a few fast facts to get you thinking…

3 Recycling Facts In 30 Seconds

  1. According to Recycle Now, we use more than 35 million plastic bottles every day in the UK, but only around 19 million are recycled. That’s a whopping 16 million plastic bottles a day on average that bypass the recycling bin.
  2. In the same vein, if everyone in the UK recycled just one empty can of air freshener, we’d have enough energy to power a TV in 273,000 homes for an entire year. That’s a whole lot of GoT.
  3. While most medicines can’t be reused or recycled, inhalers can be. Complete The Cycle aims to safely dispose of the 70 million+ inhalers we use every year by collecting them at local pharmacies, vastly reducing CO2 emissions in the process.