5 star review

How We Collect Customer Reviews And Why They’re So Important

If you’ve reading this on a desktop, you’ll see there’s a ‘Reviews’ tab on the right of your screen. Click to expand it and this unassuming green tab is actually one of the most important things you’ll find on our website. (Mobile users – see our feedback page)


five star reviews

This is where we collate all our customer reviews – 302 and counting at the time of writing – and they’re right at the centre of everything we do.

Why do we collect reviews?

Customer feedback is crucial when it comes to finding a local business using the internet. For starters, research shows that 97% of consumers looked online for local businesses in 2017, and that 85% of people trust online reviews as much as personal recommendations from friends.

Not only that, but the statistics show the average consumer reads seven reviews before trusting a business. In an industry like ours, where customers rely on us to destroy sensitive data – those reviews matter even more.

By displaying all our reviews in a transparent way, we’re able to show prospective customers what our existing clients think of our services. We don’t filter out negative feedback, and we’re as proud of our four-star reviews as we are our five-stars. This is because feedback allows us to improve on our processes and strive for excellence across all services. In a nutshell, it’s the best way to keep track of how we’re doing according to the people who matter the most.

reviews advert

How does the review system work?

Pure Planet’s current review system was introduced in 2016, and we use reviews.co.uk. We chose this system because it relies on authentic customer feedback, and reviews.co.uk are a Google Licensed Review Partner. That just means the feedback you give goes straight to search engines like Google. Prospective customers searching for any of our services can find it and make an informed choice.

Once a job has been completed, we ask all our new customers to provide feedback.

Customers get the chance to say a few words on the service, grade us out of 5, then submit the review. They can even do this anonymously, if they’d prefer.

Then, when we receive the review, we read it and act on it if we need to. Each review is tagged against the service it relates to. Doing this makes it easier for readers to find the reviews that match the service they’re looking for.

Are our customer reviews genuine?

In a word, YES. Every review you see on the site comes straight from the horse’s mouth, so to speak. From large corporations to startups, and schools to universities, everyone gets their say. The review process is independent and each customer is verified from our order process. Not only that, but every single one of the reviews is read by us as it is left. As a local business it means a lot to us to read how much our customers trust the Pure Planet brand, and we’re proud of our five-star average rating.

If you want to have a read of our latest reviews, click the tab and see what our customers are saying about us. And if you’re a Pure Planet customer, don’t forget to drop us a quick review when you get a minute and let us know how our service worked for you.