Waste Management and Recycling News

29-01-2010

Frustration over lack of national WEEE campaign

WEEE reprocessors have outlined plans to fund a national TV advertising campaign to encourage householders to recycle their waste electrical equipment after revealing their "frustration" with the lack of a government-run national advertising push.

Speaking to letsrecycle.com, reprocessors said that raising public awareness would be particularly important if, as expected, changes to the EU Waste Electrical and Electronic Equipment (WEEE) Directive mean that from 2016 the UK has to achieve substantially higher collection rates of material than it currently does.

While there have been government-run campaigns to boost WEEE awareness, these have largely focused on non-TV advertising, and making promotional materials available to local authorities.

Please read the full story here at Lets Recycle

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